trends in design and technology.There is a very close and important relationship between psychology and web design. Psychology, as the science that studies the behavior of the human mind, can help designers in many ways. After all, web design is not done for its own aesthetics or for the designer, but for the users.And up to 38% of them will stop engaging with a website if its content or layout just seems unappealing. Therefore, it is crucial to understand the psychology behind why your target audience finds something attractive or repulsive. Here are some facts and tips that you might find useful.Psychology of Web BrowsingThe Psychology Behind Engaging User Experience 16261788150343GetResponse popup

windowIf we take a look at this funny popup from GetResponse, it's clear that they use emotions to entice users to try their tool, for free. You would think that free stuff gets clicked anyway, but that's not quite true in today's C级执行名单 competitive landscape. GetResponse resorts here to showing us a caricature of their mascot crying while trying to get us to try out the tool before bouncing off the page. Let's dig a little deeper.To fully understand a specific type of online behavior, we need to go beyond everyday human needs and wants and go a little deeper. Often we can trace the reasons for specific user behavior to basic or even evolutionary psychological concepts. For example, it's not good if your site leaves users feeling like they're out of control.Normally, we feel like we are in control of things as long as our expectations about them are met. But as soon as the unexpected happens, there can be a feeling of unease or even fear, deeply rooted in our brain since prehistoric times.

Times when any unforeseen event could result in serious danger or death.How does this fact relate to web design? Well, what was once a dangerous carnivore in front of the cave today has its equivalent in pop-ups or auto-play videos. A very subtle and rudimentary sense of fear and danger occurs when an unclicked video starts playing and completely disrupts your expectations. And the effect is about the same as with the carnivore, they will hunt people. In that case, kick them off your website.Lack of control can also be felt if the user feels lost on a page, whether due to poor navigation or articles that seem too long. Whenever this happens, it is essential to keep in mind that it is not the fault of the user, but of the designer, and that websites should adapt to people, not the reverse.Why Users Blame Themselves for Bad UXT

Psychology Behind Engaging User Experience 16261788150343Blizzard Entertainment Page 404This screenshot from the Blizzard site clearly pokes fun at users blaming themselves for certain software malfunctions. It's their 404 page that says, "Grats. You broke it." While Blizzard amusingly teases its users, the fact remains that the company itself is to blame for the missing page.However, too often users blame themselves if they fail to navigate a website. There are several reasons for this, including the concept of taught helplessness and the aesthetic-usability effect. In this case, “taught helplessness” refers to an ordinary person who does not have much knowledge or experience of technology. Now, if that person has failed in some technology-related task in the past, they will be inclined to blame themselves for every technological failure they encounter in the future. The aesthetic usability effect simply means that an average person, faced with an attractive and aesthetically pleasing device or design, automatically assumes that it also works properly.